The Hype Loop
Run ads on public screens, instantly.
Model
Others
Industry
Technical Services
Stage
Revenue
Location
India
VentureGrade
49
out of 100
Hype Loop makes outdoor advertising as easy as running Instagram ads—helping brands go live on screens across cities in minutes.
Elevator Pitch
Traditional outdoor advertising is expensive, offline, and inaccessible to small brands. Hype Loop is building the Airbnb for Digital Out-of-Home (DOOH) ads—enabling anyone to book and run screen ads across cities in minutes. Through our tech-enabled platform, advertisers can target locations, upload creatives, and track performance. On the other side, publishers monetize screens in idle spaces via our plug-and-play system. We’re live in multiple cities and growing weekly. Our mission is to democratize outdoor advertising for the digital age.
Founder (s)
Revenue Model
Hype Loop earns via ad booking commissions and SaaS subscriptions. Advertisers pay per campaign, while publishers can subscribe to use our DOOH CMS for managing and monetizing their screens.
Startup Journey
I started Hype Loop after experiencing firsthand how inaccessible and outdated outdoor advertising is for digital-first brands. Our founding team—Sona (product & ops), Vinoth (growth), and Karthik (tech)—came together through a shared vision of democratizing ad space using tech. We spoke to 500+ brands and 100+ screen owners to validate demand. We launched an MVP that enables advertisers to book screens and track ad performance across cities. Publishers onboard easily via our mobile and TV apps. We’re live, growing weekly, and now focused on scaling operations and automation. Our biggest need now is capital to expand inventory, strengthen tech, and grow our sales team.
Go-To-Market Plan
We acquire advertisers via outbound sales, founder networks, startup and D2C communities. We’re partnering with media agencies and offer a dedicated agency dashboard for campaign management. On the supply side, we onboard publishers through partnerships with cafes, gyms, workspaces, malls,
apartments and retail. Referral loops and pilot campaigns drive early traction.
Potential Exit
We’re building Hype Loop to be an attractive acquisition target for adtech giants, digital media networks, or retail tech firms. As we scale revenue and screen presence, potential exits include M&A by players like TradeDesk, Google, or a future IPO focused on DOOH infrastructure and automation.
VentureGrade℠
