Skuling
Skuling makes exam prep fun with gamified learning
Model
Saas / AI
Industry
Education
Stage
Revenue
Location
Indonesia
VentureGrade
55
out of 100
Skuling turns Indonesia’s toughest university exam into a fun, gamified experience, helping students enjoy the process instead of feeling pressured.
Elevator Pitch
Imagine if learning was as fun as a game and as engaging as social media. Meet Skuling, Indonesia’s first gamification edtech, where gamification fuels student motivation. The public university entrance exam is highly competitive, yet most edtech platforms focus on content rather than increasing students’ desire to learn. Skuling changes that. In just one year, we’ve attracted 280,000 users, with questions solved 20 million times—proving that when learning is fun, students thrive. We also believe that learning is inherently social, that’s why we try to build social features in order to be the first learning network in Indonesia.
Founder (s)
Aditya Wikardiyan
- Experienced Software Engineer with a focus on developing scalable solutions
- Co-Founder & CTO at Skuling
Revenue Model
Skuling operates on a freemium model, offering free access with optional premium subscriptions for exclusive features. We also generate revenue through B2B partnerships with schools and institutions.
Startup Journey
Skuling was born from my personal journey—growing up in a small town in North Sumatra and transforming my life through education, eventually earning my MBA in the U.S. I started Skuling to help Indonesian students access high-quality, affordable university preparation.
Our team includes passionate educators, engineers, and marketers who believe in making learning engaging. We came together through a shared vision of improving educational access using technology.
We validated Skuling with our first MVP, reaching 30,000 users in just three months with minimal promotion. This strong traction proved the demand for a better learning experience.
Now, we aim to become Indonesia’s first social learning network, evolving from individual learning to collaborative learning and a full learning network. To accelerate this transformation, we need to raise more funds, invest in product development, and expand our team to scale our impact.
Go-To-Market Plan
Skuling’s go-to-market strategy combines B2C and B2B approaches. We acquire students through social media, influencer marketing, and community-driven engagement. For B2B, we partner with schools and educational institutions. Our freemium model attracts users, while premium features drive conversions.
Potential Exit
Potential exits include acquisition by major edtech companies like Ruangguru, Zenius, or global players like Byju’s, as well as telecom firms expanding into education. Another path is an IPO, positioning Skuling as Indonesia’s first social learning network, leveraging our strong user base and engagement to scale as a public company.
VentureGrade℠
