Anushka Jobtech Pvt. Ltd.
AI driven recruitment-marketing platform
Model
Saas / AI
Industry
Professional Services
Stage
MVP
Location
India
VentureGrade
60
out of 100
MyJobFactory is an AI-powered platform that helps companies attract top talent by showcasing authentic employer branding through videos, stories, and programmatic recruitment marketing.
Elevator Pitch
Hiring today isn’t just about job postings—it’s about storytelling. Companies struggle to attract top talent because they fail to showcase what makes them a great place to work. MyJobFactory solves this by combining AI-powered candidate persona matching with programmatic employer branding, enabling companies to highlight their culture through videos, testimonials, office tours, and events. We connect the right candidates with the right workplaces by turning job listings into compelling brand stories—making recruitment smarter, faster, and more human.
Founder (s)
Revenue Model
MyJobFactory operates on a subscription-based SaaS model where companies pay monthly or annually for access to employer branding tools, campaign features, and analytics. Tiered pricing offers scalability for startups to enterprises, with add-ons for custom branding support, advanced insights, and programmatic recruitment campaign management.
Startup Journey
MyJobFactory was founded by a team of experienced recruiters who witnessed firsthand the disconnect between great companies and the right candidates. Frustrated by outdated hiring methods and poor employer branding, we built an AI-powered platform to bridge that gap. Our team combines deep recruitment knowledge with tech expertise, having come together through a shared mission to humanize hiring. We validated our idea through pilot runs with early adopters and feedback from over 100 HR professionals. We’ve since built a working MVP, onboarded initial users, and launched targeted branding campaigns that showed promising results. Our biggest need now is strategic mentorship and funding to scale operations, enhance our AI capabilities, and reach more companies eager to attract top talent through modern, programmatic employer branding.
Go-To-Market Plan
Our go-to-market plan focuses on targeting mid-sized companies and startups through direct B2B sales, LinkedIn outreach, and HR tech partnerships. We’ll acquire customers via content marketing, founder-led demos, early adopter programs, and collaborations with recruitment agencies and HR communities.
Potential Exit
Potential exits include acquisition by HR tech giants like LinkedIn, Indeed, or SAP SuccessFactors seeking advanced employer branding tools. Likely acquirers are platforms focused on talent acquisition, recruitment marketing, or workforce analytics aiming to enhance their AI and employer branding capabilities.
VentureGrade℠
